ESTAMOS CON NITHYA CUTS FIRST AD “BLOCK BY BLOCK,” HIGHLIGHTING NITHYA RAMAN’S PLANS TO MAKE LA WORK FOR US

The new ad is released days after the announcement of an initial $6M fundraising haul

LOS ANGELES, CA – TODAY, September 23, 2026, Estamos con Nithya released its first ad of the general election. “Block by Block” highlights Nithya Raman’s plans to make LA work for all of us. 


Estamos con Nithya plans a 7-figure media buy in both English and Spanish over the remaining weeks of the election cycle, beginning today with “Block by Block.” 


“Estamos con Nithya is committed to doing all we can to elect Nithya Raman because she will be a Mayor that will finally make LA work for all of us,” said Estevan J. Montemayor, Chief Strategist, Estamos con Nithya for Mayor of LA 2026. “ From rising costs to crumbling infrastructure, Mayor Karen Bass has ignored the big issues for too long. Nithya Raman will make Los Angeles safer, more affordable, and liveable – block by block, and neighborhood by neighborhood.”


The ad reads:

VO: “Nithya Raman. As Mayor, she’ll take on the big issues, like housing and the cost of rent. She reduced homelessness in her district by half, and passed a plan to build more housing. 

She’ll take on the problems Karen Bass has ignored for too long, from crumbling streets to broken streetlights. 

So block by block, neighborhood by neighborhood, Los Anglees can work for all of us. 

Nithya Raman. A mayor who will make LA work.” 


Link to ad.

Link to 15 second version.


In addition to the digital and broadcast media buys, Estamos con Nithya is working in partnership with Unite Here Local 11, known for its intensive and successful voter outreach programs, to ensure Angelenos are informed about the upcoming election and the stark choice in front of them.


This week, alongside the new ad, Estamos con Nithya launched its website NithyaForLaMayor.com / / EstamosConNithya.com, highlighting Nithya Raman’s record of reducing homelessness in her district by nearly half, while Karen Bass wasted $3 billion on her own failed programs. 


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Estamos con Nithya is an independent expenditure in support of Nithya Raman for Mayor of Los Angeles, sponsored by the Western States Regional Council of Carpenters.

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Paid for by Estamos Con Nithya Raman for Mayor of LA 2026, Sponsored by Western States Regional Council of Carpenters. 533 S. Fremont Ave., 10th Fl., Los Angeles. Committee’s Major Funding provided by Aaron Sosnick and Western States Regional Council of Carpenters in the amount of $9,250,000 and North Coast States Regional Council of Carpenters. Funding details at ethics.lacity.gov. Not authorized by or coordinated with a City candidate or a committee controlled by a candidate.