LOS ANGELES, CA – TODAY, September 24, 2026, Estamos con Nithya released its first two Spanish language ads of the general election:“Our Choice” a 30-second broadcast and digital ad and “Nuestra Ciudad,” a 60-second Spanish language radio ad.

Estamos con Nithya plans a 7-figure media buy in both English and Spanish over the remaining weeks of the election cycle. Beginning yesterday with “Block by Block,” “Our Choice” and “Nuestra Ciudad” will now be added to circulation in broadcast, digital, and radio.

“Latino voters have soured on Karen Bass and are looking for a leader that will finally make LA work for all of us,” said Estevan J. Montemayor, Chief Strategist, Estamos con Nithya for Mayor of LA 2026. “From rising costs to unfilled potholes and broken streetlights, Mayor Karen Bass has failed to deliver for four years. Nithya Raman will deliver real results for our communities, and we will make sure that Latino families throughout Los Angeles learn about Nithya Raman’s successful track record of reducing homelessness and her plan to make LA work.”

“Nuestra Ciudad,” translated to English, reads:

Audio of an old radio tuning into different stations: “Mayor Karen Bass will have to be held accountable...”

VO: “Billions wasted, yet our city saw no solutions to the crises of the last four years.

Many people remain on the streets. Rents are still so high that no one can afford them.

And we are still picking up the pieces after devastating fires. 

No more excuses. We need results.

That is why Nithya Raman is running for Mayor. 

She worked to cap rent increases. She cut homelessness in her district in half. Nithya will keep our streets safe. She knows there is no place like Los Angeles. 

Nithya Raman will make LA work for us.”

“Our Choice,” translated to English, reads:

VO: “Under Karen Bass’s leadership, Los Angeles remains in crisis.

Homelessness has gotten worse.Three billion dollars wasted. And she mismanaged fire after fire.

No more excuses. We need results.

Nithya Raman will make LA work for us.

She limited rent increases.She cut homelessness in half in her district. And she will keep our neighborhoods safe.

Nithya Raman. New leadership for Los Angeles.”

Link to ad.

Link to 15 second version

In addition to radio and the digital and broadcast media buys, Estamos con Nithya is working in partnership with Unite Here Local 11, known for its intensive and successful voter outreach programs, to ensure Angelenos are informed about the upcoming election and the stark choice in front of them.

This week, alongside the new Spanish and English language ads, Estamos con Nithya launched its website NithyaForLaMayor.com / / EstamosConNithya.com, highlighting Nithya Raman’s record of reducing homelessness in her district by nearly half, while Karen Bass wasted $3 billion on her own failed programs. 

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Estamos con Nithya is an independent expenditure in support of Nithya Raman for Mayor of Los Angeles, sponsored by the Western States Regional Council of Carpenters.